Enterprise Architecture as Strategy Essays

Enterprise Architecture as Strategy Essays Enterprise Architecture as Strategy Paper Enterprise Architecture as Strategy Paper Enterprise architecture is important because organizations need to adapt increasingly fast to increased competition, changing customer requirements, and business goals. Since MEG international was showing signs of reduction in sales and threatening market position by foreign competition were perfect examples that MEG was not adapting to reapply canalling environments I Nils need Tort Patton NAS Incidence over ten entire business processes; change in one business process may influence other business process. To keep enterprise architecture coherent, change should be managed accordingly in all architectures, and the relations between different architecture just be clear so it is vital for MEG to implement enterprise architecture as a strategy to be able to gain competitive advantage. Main difficulty in adopting enterprise architecture as strategy is to match business architectural alignment and IT alignment because of the differences in architectural modeling methods. Business analysts build complex business process models; similarly IT architects can design complex applications. These two groups of people may be best at what they do but they lack common language to understand each others design. Mona Lisa although being Information Systems consultant didnt have he leadership capacity or vision on how she is going to approach the issue of aligning these two processes, or what framework to use for the enterprise architecture and what IT strategy to choose to move forward towards the change process. Some of the well known examples of enterprise architecture frameworks that can help to build the strategies around enterprise architecture in MEG are: Coachmans framework for enterprise architecture (Coachman, 1987) (Figure 1): This framework is a logical structure for classifying the different perspectives involved in enterprise architecture in a two dimensional matrix that are significant to TTS stakeholders. The matrix consists of levels or player perspective (scope or planner, business model or business owner, system model or designer, technology or builder, detailed representations or subcontractor and Functioning Enterprise) and six columns or aspects (data, function, network, people, time, motivation). From the Business owner perspective data represents information about customers, products, suppliers and relationships between these entities (Session, 2007). On the other hand data from the perspective of technical person implementing the database is rows and columns in tables which are linked together by Joins (Session, 007). If we move left to right on the grid we see different system descriptions from one player view whereas if we move from top to bottom it changes the different player perspective of viewing the system descriptions. Both perspectives are therefore critical for understanding the systems architecture that Coachman tries to address in his architecture. There are some criticisms about this framework that it itself doesnt define the methodology of the framework and is a complex process and can be applicable for large organizations only. This framework mainly acts as a template where goals, ales, processes, materials, roles, locations and events that organizations require must be filled in. Session (2007) argues that the Coachman Framework is actually taxonomy for organizing architectural artifacts (I. E. Design documents, specifications, models) Tanat takes Into account Don won ten retract targets (e. G. Dustless owner, builder) and what particular issue (e. G. , data, functionality) is being addressed. The Open Group Architecture Framework (known as TOGA) (Figure 2): This framework mainly has four components such as: business architecture, application architecture, data architecture and technical architecture. Business architecture explains how business processes are aligned to meet the organizational goals. Application architecture describes how the applications are designed and explains the relationship between industry wide applications. Similarly Data architecture explains how the enterprise data are stored and accessed and finally technical architecture is responsible for explaining the interactions between software and hardware infrastructure. It mainly relies on already existing, proven technologies and products and tries to give a well-tested overall starting model which can be further extended. Although TOGA describes itself as framework, Session (2007) categorized TOGA as architectural process rather than an architectural framework. Session (2007) further extends Coachman explains how to categories the artifacts and TOGA gives the process to create them. So for an organization like MEG international Togas Architecture Development Method (ADAM) (Figure 3) provides a strategic process for moving from generic to specific enterprise architecture. Therefore taxonomy like Coachman and an architectural process like TOGA seem very much appropriate for MEG to adapt Enterprise Architecture as strategy. . 2 Re-engineering Re-engineering could also be interpreted as reverse engineering or radical redesign of a business process which disregards all the traditions and assumptions of the past business processes or procedures and develops new one aiming to leap forward in performance and this seems essential for MEG International. Reengineering process involves in identifying the characteristics of an already engineered product or services and the processes involved in developing those, then redesigning all the processes from the scratch to improve current productivity or customer satisfaction. Hammer Champs (1993) describe business re-engineering as the fundamental rethinking and radical redesign of an entire business system to achieve dramatic improvements in critical measures of performance. Reengineering is most often called business process reengineering which is aimed to accomplish tremendous changes within an organization and underpins all the possible outcomes to maintain a true competitive advantage among the competitors. Reengineering focuses on identifying and abandoning outdated rules and assumptions and creating new rules, work methods and workflow to achieve organizational goals aiming to increase productivity, product quality and customer satisfaction drastically. Harshly company need to lamben tly ten problems Ana want can De ten solutions to TAX them. If that cannot be fixed by some other means or change process then a basic re engineering model must be developed, then companys core processes should be redesigned and final stage is to adopt the new design. Re-engineering is not a simple task to accomplish, it requires fundamental rethink and radical redesign of business processes. For effectiveness it requires structured and analytic approach to generate aromatic improvements in cost reduction, quality improvements, customer satisfaction, speed etc. Pick] Reengineering (Hammers Champs, 2003, p. 2) Companies that are in deep competitive differences with their competitors, companies who have managers who can see problems arising like MEG and start on re-engineer the business before all their competitive advantage are wiped off. Hammer and Champs (1993)gs rhetorical question of reengineering is that If I were re-creating this company today, given what I know and the current level of technology, what would it look liker. Focus on fundamentals, radical redesign element, the potential for dramatic results and business process orientation must be addressed while answering the question. Fundamentals like what the organization does, why it is done that way, what are the tactical aspects, should be addressed while designing re-engineered process what should be. Superficial changes and quantum leap in performance is the must while re-engineering not only marginal enhancements and improvements. These changes should address current business process, plus implement improved and simplified processes that improve value to he customer. . Critical risks to re-engineer organization and successful change implementation Re-engineering the organization processes or business process reengineering (BPR) can produce drastic change and improvement in the organizational processes if implemented successfully. However if it is not implemented correctly it will not work as advertised and fail to meet the high expectations. Re cent surveys show that about 70% BPR fail and some organizations that have put massive effort in BPR are only able to gain marginal benefits (Davenport, 1993). These figures indicate that re- engineering has high risk but also organizations are ready to take the risk because the output when executed efficiently can be astounding. Some of the risk that could derail BPR process can be no support from senior managers, focusing on automating current processes before reengineering process is identified, making technology alone dependent on change process and not identifying the limitation of the current Information technology infrastructure. Other directly impacting difficulties that BPR can face involves employee resistance to change, not addressing employee concerns, Alsatian AT strategy goals, lack AT learning overslept Ana commitment. Including all these risks main critical factor is that organization must be truly committed to change in the re-engineering process with full support of senior level management. At Meg international even though Latino thought that everyone would be excited by the prospects of organizational change, only few expressed any enthusiasm for understanding general management. Most of the divisional heads were not clear on what re-engineering process is and were misinterpreting the concept in their own words which created an anxiety among most of the employees which resulted in loss of number of good technical staff. These were clear signs that most of the divisional heads were not ready to help in the re-engineering process that was very bad sign for Mona Lisa to start with. Since the BPR is a high risk process and involves high level of tasks to achieve, it can never be one man Job; it stresses the use of team throughout the process. Lisa however didnt show any initiative in having a team; as a result her rigorous efforts were wasted and ultimately lead to her resignation. If I was in her position then my first priority of this project loud be to create team of experts from different parts of organization to understand the business processes and technical infrastructure, and hire few members in the team from outside who have better understanding of re-engineering process who will be responsible for explaining the management team what re-engineering actually is and what we are planning to achieve. It is unlikely that an organization can ignore the existing infrastructure and implement a process from scratch. It is more realistic to acknowledge the resources available and any real constraints and develop fundamental understanding of their implications on the process redesign (Davenport, 1993). After the process is redesigned, available Information Technology should be used to facilitate the implementation of new process that rules out the possibility of technology to be the limited factor. While process re-engineering is not a technology endeavourer, IT is recognized as having a critical role to play in re- engineering efforts, primarily as an enabler of new operational and management processes (Davenport and Short 1990; Hammer and Champs 1993; Davenport 1993). However, IT in itself cannot be held responsible for the ultimate success or allure of the business strategy. When skillfully applied, IT can provide support for the intermediate processes that taken together comprise the execution of an organizations strategy. Since organizations culture is an important aspect and cannot be ignored in the change process, the framework that I will be using during re-engineering process is Muckinesss seven S diagram (Figure 4) because it encapsulates the key components of an organization and has Shared Values (or Culture) at its centre. 2. 1 Systems:- These are the processes, methods, procedures, rules, techniques, technology, manuals, etc. Hat ensures that work is undertaken efficiently and accurately. These are the essential part of an organization to guide the management and staff. Therefore key to BPR process is to understand current systems and redesign them, often as Davenport (1993) highlights, new processes are enabled by new technology wanly ultimately engages employees to learn new techniques. 2. 2 Structures:- After the key processes are redefined, the next step would be to restructure the organization to match along these processes. The new form of organizational structure that aims to break the traditional types of structure, particularly eructation and divisional structures is required. Hammer Champs (2003) recommend a move to much flatter structures organized around the processes, whereas Davenport (1993) recommends a multidimensional matrix structure, with process responsibility as a key dimension (p 160). To achieve this, Johansson et al (1993) states: the new organization must accommodate a balance between functional expertise and process involvement and goes on to say it is essential to remove functional barriers (IPPP). 2. Staff:- As per Henley (1991) Staff is the quality and quantity of people employed and anger has the role of motivation, reward systems, the structure of Jobs and team work (pap). Davenport (1993) expresses gain-sharing (Pl 10), lateral promotion, upgrade from role title to process title (Pl 1 1), and interesting and challenging through work role rotation, he believes encourages employees to redesign the processes to eliminate their own Job. In contrast to Davenports expression BPR to some extent will be involved in down-sizing and right-siz ing the workforce. 2. Skills:- Henley (1991) defines skills as The competences the organization needs in its people in order to perform difficult tasks to a high standard (pap). The BPR redefines the roles that should enhance and provide space for skills development where Hammer Champs (1993) add New World of Work where Jobs change from simple tasks to multi-dimensional work. This means Job preparation changes from training to education, from rule following to exercising Judgment and managers change from supervisors to coaches and executives change from scorekeepers to leaders(p 169). . 5 Strategy:- The main task in BPR is to discover the organizations strategy and of what rives competitive advantage in a particular industry; the industrys value chain and the basis for competition, and how a particular company seeks to gain competitive edge Monsoon et al 1993, pap). BPR decisions and strategic decisions involving new processes new structure and new staff mindset is extremely diffic ult to achieve but managers should be trained to articulate their Process vision driven by Business Strategy Davenport (1993, Pl 27). By style Henley (1991) means the philosophy, values and shared beliefs adopted by managers in their use of power (pap). BPR should be able to change the way hinge are done in the organization and behavioral changes. Process innovation involves massive change, not only in process flows and the culture surrounding them, but also in organizational power and controls (Davenport, 1993, Pl 3). 2. 7 Shared Values:- Andrews Stick (1994) state that in successful reengineering business operations, individual belief systems become aligned with the stated beliefs of the organization (Pl 15). Reengineering will definitely have a big impact on the cultural aspect of an organization under new processes, structure, staff role, management tragedy and style but re-engineering demands that employees deeply believe they work for their customers, not for their bosses(Hammer Champs, 1993, pap). BPR should establish new process teams linked by common values where employees must believe in self empowerment, self management and rewards based on skills must be used. Following this structure would provide me path to develop perfect strategy that would enable me to lead my team to successful re-engineering process at MEG international that would significantly improve the performance of the business processes. 3. Justification for Change in an Organization Change is inevitable in an organization, the organizations unable to keep up with the change; cannot match up with the fast changing market and their survival will be in question. There are many things, events, or situations that occur in an organization or its external environment that affect the way a business operates, either that can be positive or negative. To cope with these occurrences, situations or events; every organization has to fundamentally alter the way they do business. Thus we can say the statement Change is an ever-present feature of organizational life, both at an operational and strategic level. Therefore, there should be no doubt regarding the importance to any organization of its ability to identify where it needs to be in the future, and how to manage the changes required getting there. Consequently, organizational change cannot be separated from organizational strategy, or vice versa is very true. There are mainly four reasons that organizations need to changes that can be market changes, increased competition, external forces, and internal forces. 3. 1 Market changes The international demand for quality products, low prices, better service and increased level of client satisfaction are the key for the organizations change the way they do business in current global economy. To match these ever changing needs companies are Trace to Tort collaborative arrangements, cooperative ventures Ana even alliances. Social and political pressures have always been there for the organizations. Employee values, needs, priorities and their motivations are always influenced by the political and social events. To match up with their needs its essential for managers to adjust their management styles and arrange comfortable environment for employees. . 2 Increased competition In past where there were technology was not advance enough and there was less global competition with slower moving business environment where change occurred incrementally and infrequently. But now challenges organizations face is different, globalization has created both opportunities and challenges forcing firms to make drastic changes not only to compete but to survive in the market. Globalization is basically driven by technological advances, international economic integration and domestic market maturation (cotter 1996). Even companies operating in small entries can feel the impact of global competition. 3. 3 External forces External driving forces are those kinds of situations or events that occur outside of the company and they are beyond the control of an organization. External forces can be expressed under these sub-classifications: Demographic Characteristics: The change in population and their density come under this classification that can trigger organizational changes. This mainly includes changes in age, gender, race, and increase in diversity. Technological developments: In current business environment technology plays vital role in any organization. The Internet has revolutionized the way in which information is exchanged, communication facilitated and commerce conducted. Technology is rapidly changing and effective management demands more knowledge in these areas in order for companies to manage their resources and develop, maintain or keep their competitive edge. It is essential for organizations to adapt technology to improve productivity and market competitiveness. Since technology is fastest changing entity, any business missing to follow the technological changes might loose their competitiveness or wiped off completely from the market. . 4 Internal Forces Internal driving forces are those kinds of situations or events that occur inside the company and they controlled if there is proper initiative taken. Internal forces can be expressed near tense sun Human resource factors: -classification: People change more frequently and they bring in their changed perceptions in the organizations. Their perceptions about the work and work environment, their expectations from their managers and colleagues, flexibility and balance between work and their life etc could act as important factor for organizational change. To increase employee motivation, and improve their commitment and dedication towards work, their stresses, sources of conflict, work overload, and ambiguity need to be identified and eliminated. Managerial behavior/decisions: Excessive interpersonal conflict is often a clear sign that change is needed. Due to the important role of the manager in introducing and managing change in the organization, skills training and capacity building programmer for both manager and employee might be necessary. It is suggested that a better strategic approach to change is where organizations and heir people continually monitor, sense and respond to external and internal environment in small steps as an ongoing process (Burners, 2004). Early model of change was developed by Lenin (cited in Burners 2004, p. 985) consisting of three- stage process. First stage is unfreezing which is mainly aimed at overcoming or dismantling the existing mind set that are resisting change. Secondly the change implementation which can be of lot of confusions where old ways are challenged and new ideas have not been fully stable. Final stage he called is refreezing stabilizing hang within organizational culture, norms, policies and practices in order to ensure the new behavior is sustained in individuals.

Thought Paper Essay Example | Topics and Well Written Essays - 750 words

Thought Paper - Essay Example â€Å"The general terms "high context" and "low context" (popularized by Edward Hall) are used to describe broad-brush cultural differences between societies† (Beer). These are the things that we discuss in the next section. High context societies or groups are observed to have close connections over a long period of time. In this context, we see that â€Å"many aspects of cultural behavior are not made explicit because most members know what to do and what to think from years of interaction with each other† thus a family is a fit example for this (Beer). On the other hand, â€Å"low context refers to societies where people tend to have many connections but of shorter duration or for some specific reason. In these societies, cultural behavior and beliefs may need to be spelled out explicitly so that those coming into the cultural environment know how to behave† (Beer). Conflict resolution will differ according to the level of context the group has. Conflict in a low context group might might resort to adherence to certain rules in resolving conflict. This means a strict or rigid written rule. On the other hand, conflict in a high context group such as the family, can be resolved with under standing and patience. This does not necessitate an arbiter or a written code but patient and compassionate understanding of others’ faults. The key concepts, such as honor, shame and saving face will also differ across cultures. Honor can be of varying level according to culture. For some like the Japanese, authorities are regarding with highest honor so that submission easily follows from the subordinates. More liberal countries such as America or even the Third World country such as the Philippines encourage citizen’s freedom thus authorities are ostracized such as done during mass rally and political revolution. Resolving with authorities in a culture such as Japan would necessitate paying much honor to the authorities. On the other hand, â€Å"shame is a common form of

Health Economics 2 Essay Example | Topics and Well Written Essays - 2750 words

Health Economics 2 - Essay Example Both of these systems address problems being faced in health care financing. With limited financial resources, the rationalization process which is seen in the casemix and the P4P system largely supports quality health services for as many people and patients as possible. P4P system – The Government of Hong Kong (2008) defines it as a system is an internal resource allocation system for hospital funding. They also discuss that it is about strategic purchasing services most needed by the community (Government of Hong Kong, 2008). Casemix system – Based on the Government of Hong Kong (2008), this system is an activity-based funding system where the provider is paid for each case which is treated, and adjustments are made based on the complexity of the case using pre-set classifications. Diagnosis-related groups – Diagnosis-related groups or DRGs are â€Å"based on the principle that diagnosis and other patient characteristics can be categorized in terms of the total quantity of resources used in treating patients† (Government of Hong Kong, 2008, p. 4) Health care systems for countries differ greatly from each other. The differences often depend on the system of government and social services existing in each country. Some countries are based on a socialist system where the health care system is dependent on the government’s support. In other countries, the citizens themselves have to cover for their health care with hardly any assistance from the government at all. Nevertheless, the point is proven that health care systems are different based on each country’s health applications. This paper shall compare the hospital funding system in Hong Kong known as the P4P system with the casemix funding systems in Victoria and New South Wales, Australia. It shall draw specific examples within the chosen health care system in order to

Determinants That Cause The Demand Curve To Shift Economics Essay

Determinants That Cause The Demand Curve To Shift Economics Essay Demand means that the willingness of a buyers to buy a goods and able to buy a goods at a different price levels. The law states that the demand curve is a downward sloping graph which shows that there is a negative relationship between the price of a product and the quantity of a product. When a price of a product rises, the quantity demanded will decrease. On the other hand, when the price of a product falls, the quantity demanded will increase. Demand is a shift either rightward or leftward in the demand curve. Demand curve will shift leftward if the consumers decide to buy less, and the demand curve will shift rightward if the consumers decide to buy more. Decrease in demand will cause the demand curve to shift leftward. There are many determinants that cause the demand curve to shift. Price of coke $ Figure 5.1 D0 D1 Quantity of coke One of the determinants that cause the demand curve to shift is expectation. For example, if the price of a coke expected will fall next month, the quantity demand will also decrease. So, this is as shown in figure 5.1. As the demand decrease, the demand curve will definitely shift leftward from D0 to D1.Besides, the price of substitutes and complements good will cause the demand curve to shift. Complementary goods are good that are used together. For example, petrol and car. If the price of petrol rise, this will cause the quantity demand for car decrease. Substitute good are good that can be replaced with another good. For example, butter and margarine. If the price of butter fall, the quantity of margarine will definitely shift leftward. Besides, the taste and income will also cause the demand curve to shift. Quantity demand is a movement upward or downward in the demand curve. The only factor that will cause the movement is the price of the goods itself. For example, the price of an apples decrease from $2.50 to $1.90. This will cause the demand curve to move downward (from point A to B). Besides, the quantity demand definitely will increase from 4 to 7 as it applied the law of demand. As the price of an apple decrease, the quantity demanded will increase. This is shown in Figure 5.2. Price of an apple $ 2.50 A 1.90 B Figure 5.2 0 Quantity for apples 4 7 Part B Income elasticity of demand means that the percentage change in quantity demanded dividing the percentage change in households income. There are 3 types of degrees of income elasticity of demand (YED). If the income elasticity of demand is greater than 0, then this elasticity is a positive YED. But this positive YED is categorized into two types. First, if the quantity demanded of a good rise a smaller amount of percentage compare to the income of the households, this is known as a normal good. A normal good normally does not responsive to the changes in the quantity demanded of the good. This is also known as income elastic since (0

Paul Ehrlich’s Time Bomb Book Review

– In the book â€Å"The Population Bomb† (Literary Digest written in1932) by Paul Ehrlich written in 1968 he states that he prefers the environment over man-kind, to make a balance between the population, the environment and the carrying capacity through population control: â€Å"one billion is the number of humans that Ehrlich says he would find acceptable†. He also made predictions about what the world would undergo by 1970. He predicted that the world would go through serious famine and that hundreds of millions of people would have starved to death since there was not going to be enough food to feed them. But he suggested that the answer to fight against this was very simple: to have population control. He also argued that population control had to begin at home and then push other countries to make the same thing so that the whole world finally combine each other to create the proper balance with population control: â€Å"We must have population control at home†¦We must use our political power to push other countries into programs which combine agricultural development and population control. † Through the writing of this book he is creating consciousness in people to decrease as possible the birth rates in the world. ‘An essay on the principle of Population' – Paul Ehrlich is criticizing the work titled ‘An essay on the principle of Population' which was published in 1978 and concentrates in its author; the economist Thomas Malthus. In this essay, Malthus, becomes aware that with an increasing population food supply has also got to increase, they are directly proportional to each other. The bigger population there is, the bigger the food supply has to be. This work pushed others, like Charles Darwin and the sociologist Karl Marx to come up with their own ideas about this hypothesis. Many modern ideologies think that the carrying capacity of the world is about to be surpassed, that humanity is slowly reaching the carrying capacity of Earth. In other words, that the resources existing in the world, will not be enough to sustain its population. An example of this can be for example Asia, which is no the biggest continent in the world but it contains 1/3 of the world's population. And other countries such as Bangladesh and Niger are experiencing a high population and many people are starving to death. Ehrlich also suggests that due to the decrease in fertility rates because of medical advances (vitamins, vaccines etc) the working population will also be decreased. Nevertheless, other countries that have high indices of growth rates have not suffered from an economic decline. This means that even though that the population is increasing, the working population is enough supply all the old people and young ones. Lastly he suggests that most of the worlds populations living in cities are beginning live in urban areas. Ehrlich's ideas are very pessimistic because none of them include a â€Å"good hypothesis† about the future of the world. He does this because he wants to create awareness and sense in people about population bombs. According to optimistic views, all the advances that have occurred in the world are a positive thing and its actually called population growth. Optimists think that for a country to have more jobs and constantly renewing technology is a good indication that the population is growing correctly. On the other hand, Ehrlich believes that populations should be stopped from increasing more, since later on in time this will become a bigger problem. Ehrlich's ideas nowadays are not that useful, but maybe that his hypothesis and ideologies come true one day or the world takes the path that he suggests and by the writing of his famous book, he stops the world from dying of starvation and famine. One criticism to his ideas is that he does not take into account the development of the countries in terms of political, social, and technological, because the ideas may not apply for the USA but they do for Bangladesh, so his points are very generally done. – What Happened to Catastrophic Predictions Made By Radical Environmentalists? Between the decades of 1960 and 1970, the industry of â€Å"cottage† which it had emerged from books with predictions of catastrophes that could occur because of population growth. Twenty years later, by 1990's, these books were proven to have wrong predictions in them, and that they had also exaggerated the view of the consequences of an increasing population. This piece of work makes a very hard judgment for Paul Ehrlich since he is shown to be as a liar because his predictions had not occurred. However, that didn't stop Ehrlich to keep on writing his â€Å"prophecy† books and predictions. Ehrlich was not seen as a trustworthy person and was considered to be a fake, radical person. – Paul Ehrlich Paul Ehrlich is considered to be the new Malthus. Distinctively from Malthus he never gave up with constantly making predictions. He was waiting until out of a coincidence, his predictions would actually become true. The first prediction that Paul Ehrlich's made was that between the decades of 1970 and 1980, hundreds of millions of people would starve to death. When he did this the fact that future strategies to prevent this might arise was not taken into account. His prediction was totally wrong and his prediction about that the death rates would increase uncontrollably was also wrong. As time went by, famine was decreased because of the countries development. In some countries of the Sub-Saharan Africa, there was plenty of food but due to the fact that there was no political force to deliver this to the people. Ehrlich's intended to call the USA government so that they take charge into the population growth problem. With that, Ehrlich purpose was to provide solutions to his main problem: Population growth. His idea was to include in every food production contraceptives. By this he intended to make everyone take in those products which would make them not produce any offspring and by that decrease the population growth. Ehrlich was wrong; again. To make this plan become a reality many things had to be done first, so it would take a lot of time to have it done. Also, this would be an act against the humanities beliefs and rights and at the same time, (taking into account what year it was when this plan was proposed) it would have been scientifically difficult due to the fact that the procedure could be very and extremely difficult. Ehrlich was pro in Bob Packwood's idea that in order to reduce birth rates, for every child born, a tax should be placed to the parents so by doing this there should be reductions for children being born and therefore the birth rate is reduced. Because of this, pregnancies are less attractive to the population and therefore as explained above, birth rates and growth rates would decrease. Ehrlich suggested another way of decreasing birth rates and growth rates implementing what were called â€Å"luxury taxes† for baby accessories. This meant that the normal price of the baby's accessories will be charged higher than normal; reducing the possibility of a couple to have babies or decrease the number they were expecting to have. At the same time, â€Å"responsibility prizes† as suggested by Ehrlich, would be awarded to those people; men and women who practice abstinence. For example: a couple that has been child-less for 3 years and their husbands were committed to practice a vasectomy, were awarded prizes. Ehrlich also came up with a very harsh and un-human solution. He suggested that any food aid from richer countries to poorer countries should be banned. In this way, the population starves and encourages having less people because food is insufficient for everybody. Many people such as Ehrlich make the â€Å"problem† public, such as the population bomb to create awareness and concern in people and the government. They believe that the problems are taking place now, and not in the future. They want attention and fame from the rest of people. However, most researches have been proven to be incorrect and therefore, did not achieve their goal to attract attention.

Compare the advertising campaigns for Benetton and Barnardos Essay

â€Å"Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service.† 1 Advertising is used to either attract an audience’s attention, an audience to a product or cause or to persuade the audience the merit or desirability of the product or cause. Advertisers do this by defining the qualities of a product, highlighting the difference to other products or by using emotional appeal, stressing peer pressure, using aspiration, fear or stressing the benefits to the consumer’s lifestyle. The main focus of this essay is to compare advertising methods and campaigns employed by Benetton and Bernardos, one for selling clothes and the other trying to help children in need. Bernardos’ campaign is trying to achieve an awareness of child abuse, giving an image of a child in the place of an adult in situations ranging from standing on top of a large building to being about to use heroin or some other form of drug. By using these emotional images of children in an adult situation it emotionally blackmails us into donating to their cause because adults are accountable for their mistakes, which children are basked in innocence, to have this ripped from under them is like defiling the greatest gift and because Bernardo’s uses children instead of adults in these situations makes us even more emotional even though they are the fake pictures, while they can be considered more shocking than images used by Benetton. Text used with each image is also emotionally moving and makes the audience want to help. The image of â€Å"Martin Ward age 29† shows a young boy standing atop a handrail on a large building looking down against a background of dull, grey and large buildings. The background is almost colourless except the very top right corner, with the Bernardos advert on top of the only sky in the image, which is a grey-blue. This represents a bleak life for the persona in the image, except one small part which seems to be being almost guarded by the Bernardos logo. Also the use of colourful clothing on the child shows us that though he is put into an adult situation and his life is bleak, childishness remains and isn’t completely destroyed. The use of yellow on the clothing can seem to represent hope due to yellow being the perceived colour of light. â€Å"Made to feel worthless as a child, it was hardly surprising that Martin could see no other way out† by using this text they highlight on how the bleak landscape may be that of his own mind and what he believes, and though a child is being used to stand on the handrail it could infact either be the last of Martin’s childhood and innocence or that Martin, aged 29 had jumped off a rooftop to his death because of his childhood and so, the child in him is the one who committed suicide. By using and giving a name to the image, it creates a link to reality. An ordinary picture could be fake, it isn’t alive and can’t affect most people yet you give that persona in the picture a name and all of a sudden it’s like it’s alive and people either shy away and ignore it, or get up and believe in a cause and by doing so, this adds even more power to the extremely power of the image and text. Benetton’s campaign is trying to sell a product by using racial stereotypes to highlight our own stereotypes and stereotypical views in their first campaign, then going on to use real extreme or violent images to ask us why we accept how violent the world in whole is and why we do nothing to stop such atrocities. Benetton’s â€Å"Rice in hand† ad is black to cause the audience to be alerted to the advertisement, while making the audience think about the poorest people in the eastern world and how little they have. The open palm can be interpreted as a hand asking for help because of so little they have. The â€Å"Rice in hand† ad is focusing on our essential needs, thus the use of a plain background, only an open palm which can symbolize friendship or peace, and the bare essential food we need, cutting out the luxuries that the west can afford. However the white background could also present the idea that white people in history have been seen as a â€Å"superior† race and so have encroached on black people’s lands and taken it from them until they are left with their own bare minimums. Both of these make people want to break the stereotype of the hoarding white man and the poor black man. Where as the â€Å"Handcuffs† ad is showing a white man and black man connected at the wrist by hand cuffs, they also appear to be wearing blue prison overalls. The handcuff around the black man’s wrist appears to be tighter because of the veins being more visible but this may be coincidence. This ad draws the audience to think about cultural stereotypes of black males as trouble makers where as white people are seen as average; normal and yet the handcuffs may be seen as a link between races, that we are both on the Earth together yet we are separated, thus the only link is the handcuffs which are forcefully put there. The purpose of this advert is to show the links between the races and how we racially or culturally stereotype each other and though we may not want to be with the other race, we have to. The target audience is everyone who is able to consider these ideas as sooner or later lots of people are subjected to racism, be it causing it or fighting it. Both these adverts are trying to raise awareness of the way different races come into contact with each other and have racial or cultural stereotypes. Benetton have exploited this to sell their products. They have no intention of giving their profits to starving people in Africa with less than the minimum needed, or to make bridges between white and black communities, instead they use these images to make the potential customer think about the advert and this causes it to become stuck in their head which is known to increase chances of buying the product. The slogan of â€Å"United colors by Benetton† also factors into this because it almost tricks the buyer into thinking that their money is going to a good cause. The images used are from real situations are intended to shock by means of style, layout, central focus or colour. They also raise awareness of issues while selling a product and I believe it is right to use real images of human suffering in this way because it brings the troubles of the world into the fuzzy pink clouds that are our norm and by interrupting that normality people complain, to which you can reply â€Å"Then why aren’t you doing anything?† If it takes a clothing company to exploit these images to make people believe in helping and becoming a self-fulfilling prophecy then images of real human suffering should definitely be used. The general style for the second campaign is much more extreme and violent than the first which originally prayed on stereotypes; the second campaign used shock to instill care into people. â€Å"We need to have images that will make people think and discuss. Ad agencies are obsolete, they’re out of touch with the times; they’re far too comfortable. When the client is happy, they stop trying. They don’t want to know what’s going on in the world. They create a false reality and want people to believe in it. We show reality and we’re criticized for it.†2 The second campaigns images forced people to examine their reactions to violent images outside of the TV where they were accepted as normal, and not realized how truly horrific they were until now. The â€Å"Death of AIDS Victim† or â€Å"La Pietà  Ã¢â‚¬  ad is extremely moving because the settings, the people in the image are like that of Jesus and yet this is an AIDS victim being compared to the son of God and yet the grief is the same, loved ones and a priest. The image of the wasted corpse, ravaged by disease is enough to burn into someone’s memory without the loved ones crying and it also gives it a sense of reality and despair and it is because of this reality that people block it because they aren’t strong enough to have their safe world penetrated by the reality of the world and it’s violent nature. â€Å"Michelangelo’s Pietà   during the Renaissance might be fake, Jesus Christ may never have existed. That was real promotion. But we know this death has happened. This is the thing. And the more real the thing is, the less people want to see it.†2 Bernardo’s uses fake images of children in the place of adults in extreme adult situations to make us more emotional and likely to donate to their cause, yet this is seen as acceptable while people should be angry they are effectively being blackmailed emotionally and yet Benetton uses real life images and is criticized. â€Å"Shocking violence in the news is normal, but when you take the same photo out of the news and put a Benetton logo on it, people pause and reflect on their position on the problem. When they can’t come to terms with it, they get mad at us.†2 and yet it is these images that we should be happier about compared to the fakes supplied by Bernardo’s. â€Å"It seems that an advertisement which misleads the consumer with deception and lies is considered more correct†2 and this is true with life, because people don’t want reality, they want their perfect worlds where bad things happen to other people far, far away with no consequences on them, yet when the bad things happen to other people far, far away and are brought to them they are outraged. â€Å"people don’t want news, they want olds†3 â€Å"It has always intrigued me how fakes have been accepted and reality is rejected.†2 After analysis, the Bernardo’s campaign seems better equipped to achieve its purpose because it uses image which though still troubling, is deemed less so than that of Benetton’s. Also because it uses fake images instead of real ones, context is added and so people are able to keep their bubbles of saneness that the world’s violence desperately wants to burst. Although Barnardos seeks to get its audience to give for a good cause, it does it through deceit, lies and emotional blackmail though the end justifies the means and it is seen as acceptable while Benetton’s campaign images gives real life at its core it does so for what is seen as the wrong reasons and so is shunned and criticized. Bibliography: 1 – http://en.wikipedia.org/wiki/Advertising 2 – Oliviero Toscani 3 – â€Å"The Truth: A Novel of Discworld† http://www.amazon.com/review/R3LV503LWFE65Z

Eating Animals By Jonathan Safran Foer Essay - 1608 Words

Our nation’s industrial farming has become more than just feeding people; it has become a way for the food industry to make more money as human population continues to grow. Jonathan Safran Foer in his book Eating Animals, illustrates the effects factory farming has had on animals meant for human consumption. Furthermore, Foer asks many questions to the reader on what will it take for us to change our ways before we say enough is enough. The questions individuals need to be asking themselves are: how do we deal with the problem of factory farming, and what can people do to help solve these issues? Eric Schlosser in Fast Food Nation, also illustrates the animal abuse that goes unseen within the food industry as well as Bernard Rollin and Robert Desch in their article â€Å"Farm Factories†, both demonstrate what is wrong today with factory farming. Foer gives such examples of employees who work in slaughterhouses giving accounts of what goes on in the kill floors, and sto ries of employees who have witnessed thousands and thousands of cows going through the slaughter process alive (Animals 231). Namit Arora in the article â€Å"On Eating Animals†, as well as Michael Pollan in his book The Omnivore’s Dilemma, both address some of the issues that animals face once they hit the kill floor. The food industry has transformed not only how people eat, but also the negative effects our climate endures as a result of factory farming as illustrated by Anna Lappe in â€Å"The Climate Crisis at the EndShow MoreRelatedEating Animals, by Jonathan Safran Foer Essay947 Words   |  4 PagesIn the book Eating Animals by Jonathan Safran Foer, the author talks about, not only vegetarianism, but reveals to us what actually occurs in the factory farming system. The issue circulating in this book is whether to eat meat or not to eat meat. 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